This is also referred to as the Key Account Management (KAM) Program; this course is designed to help account managers develop business relationships with key customers or accounts for long-term strategic gain. Participants are taught how to plan and execute special bonding programs for key accounts in a way that elicits trust and mutual benefits, while enabling them lead clients thinking. The workshop provides participants with tools and tested guides, including an examination of successful case studies as well as practical activities that will enable greater insights into managing strategic clients.

What you’ll learn

• Plan and execute special bonding programs.
• Learn to sell more competitively.
• Increase their long-term effectiveness by becoming knowledgeable consultants.
• Learn how to create a positive and productive sales platform.
• Learn how to collect information and understand the needs of the customers.

Course Content

• Module-1: Introduction.
• Module-2: Research/ needs development.
• Module-3: Analysis and understanding of the needs
• Module-4: Solution Creation and delivery.
• Module-5: Closing.
• Module-6: After sales.
• Module-7: Conclusion.

  Schedules