Strategic Account Management

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

This is also referred to as the Key Account Management (KAM) Program; this course is designed to help account managers develop business relationships with key customers or accounts for long-term strategic gain. Participants are taught how to plan and execute special bonding programs for key accounts in a way that elicits trust and mutual benefits, while enabling them lead clients thinking. The workshop provides participants with tools and tested guides, including an examination of successful case studies as well as practical activities that will enable greater insights into managing strategic clients.

What you’ll learn

  • Plan and execute special bonding programs.
  • Learn to sell more competitively.
  • Increase their long-term effectiveness by becoming knowledgeable consultants.
  • Learn how to create a positive and productive sales platform.
  • Learn how to collect information and understand the needs of the customers.

Course Content

  • Module-1: Introduction.
  • Module-2: Research/ needs development.
  • Module-3: Analysis and understanding of the needs
  • Module-4: Solution Creation and delivery.
  • Module-5: Closing.
  • Module-6: After sales.
  • Module-7: Conclusion.


Date: Wed, 27 Jan 2016
Location: Lagos

DATE: Wed, 27 Jan 2016
TIME: 9am-5pm

FORMAT: Instructor Led

LOCATION: Lagos, Nigeria

 Download Brochure

Show More

What Will You Learn?

  • Sales people are often challenged when negotiating against procurement, professional buyers, and committees. This workshop provides a game plan for preparing and conducting negotiations in a way that increase the probability of success. The practice session on handling tactics during negotiation is a lifetime skill that many professional sales people tell us they use many years after attending the program.

SalesMaxx is the leading provider of multi-platform Sales capability development workshops for sales people at different levels of proficiency, across multiple sales expertise domains, and for many industry verticals.