In B2B Sales, using a structured process to evaluate the fit between your organization/product and a prospective client/customer can be a big predictor of your success for any sales opportunity, even before you start investing sales time to pursue. Like different colors in a box of crayons, customers come with a host of attributes, qualities, preferences, and personality traits that make them respond to and decide on our sales efforts in particular ways. Attend this webinar to understand how to profile customers in order to increase your chances of making your sales quota and targets.